Quality Recommendations on LinkedIn

LinkedIn Recommendations

Recommendations on LinkedIn are an important part of telling your story; but not just any old recommendation. What is needed are quality recommendations that talk about your accomplishments and contributions to your current and previous organizations.

Take the Lead

The best way to get a quality recommendation is to:

• Write a quality recommendation for the person you want to recommend you.


• Submit the recommendation to the individual.


• Ask the person if you have addressed or made all the points they would like included.


• Once you have provided the recommendation ask the individual to reciprocate with a recommendation for you.


• When you receive the recommendation; review it and if you would like changes, you have opened the door with the process you followed writing the initial recommendation.

Give and You Will Receive

Receiving quality recommendations is typical of the Web 2.0 environment. First you give and then you will receive. The consideration and concern that you show in giving a recommendation will be returned many times over. Show those that you have worked with in the past that they are important. This process provides you with quality recommendations and builds or rebuilds your previous relationship.

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Creating a Viral Network

The facts of networking and the value of connections

When you receive invites, do you respond? You do not necessarily need to accept every invite, but evaluate the invites to see how they may build and expand your network. You need to respond to grow your network.

Have you created a unique identity that will allow you to build your brand. If you search Google for your name and find 25 people on LinkedIn; you need to differentiate yourself.

If you search networks and cannot find your name; you have the ability to create and establish your identity however you want. You also need to look at the result and think about: where is your viral presence? If you want a viral presence you need to work at it.

Do you comment on questions or post your own questions in groups and on blogs? If you are trying to establish yourself and you have expertise you must let people know. You must create yourself as the expert.

Many sites allow you to have recommendations: what do they say? Often times they simply identify you as a good person; but there are no specifics as to why; you need strong recommendations! Start by giving strong recommendations and then asking the person how they liked it and if they would like you to change or add anything. Once done ask them to reciprocate and you can now coach them because they coached you.

Are you on LinkedIn and FaceBook? Do you use Twitter? These are important elements to your viral presence because of their high visibilty on the Internet with Google, Bing, and other search engines.

Do you have a website or blog? This is another place to establish your name and create a presence as an expert.

These are some of the techniques you can use to make your network work for you.

Tell me what you are doing?

The Power of 150

In his book "The Tipping Point", Malcolm Gladwell discusses the power of 150. What he refers to is the maximum size group for effective communications. He uses examples from ages past as well as from today in describing how communications break down once any organization: religious, social, and even work exceed this size.



One of the major examples is the company WR Grace and Company: long believed one of the great success stories in business. WR Grace follows the power of 150 rule in the sizing of all their operations. Their plants have a maximum of 150 employees. That's not just 150 in manufacturing, the front office, or some department. It is the maximum for that particular business unit. Why would that be? In his research Gladwell learned that keeping this as a maximum allows engineering to communicate with marketing, production, sales, research, and what ever other groups more effectively and responsively to problems, customer requests, market changes, or anything else that arises.

Gladwell also talks about the size of groups back to prehistoric days and their ability to support each other becoming problematic when the groups grew too large. When that happened there were food shortages and other problems to the extent that the groups would automatically splinter off to a more manageable size. But enough of that.

How can we apply this to our network? When you follow the Pareto or 80/20 rule you should limit your "A" group to 150. This is your critical group, the one that is the most important, and therefore requires and deserves the most attention. Keep the size manageable so you can communicate with enough effectiveness and timeliness that you maintain a great relationship.

Find other ways to communicate with the rest of your contacts using email newsletters, blogs, discussion groups, and web sites to keep them relatively current on your activities. If you are doing the right things you will have people in this category continuing to reach out to you but your efforts are will be more appropriately directed.

Remember:

1. Keep your "A" list focused and no larger than 150.
2. Communicate on a regular basis and look for things that you can send to your "A" group.
3. Communicate to those that are not on your "A" list through email newsletters, blogs, discussion groups, and websites.

Happy networking!