Saturday, December 19, 2009

Raise Your Hand If You Love Networking

This came through my mailbox earlier today from Kevin Donlan and I felt it was worth passing along.

Hey, job seekers: Raise your hand if you love networking.

I thought so.

And why don't you get a thrill out of talking to friends and family about
your job search?

For many folks, it's a problem of how to start. There's really no way to
ask, "Know anyone who's hiring?" without feeling awkward.

To fix that, here are two ways to open your next networking conversation
that are proven to produce job leads -- and won't make you feel self-conscious

1) Use Me as an Excuse to Call
Over the past year, I've quietly been perfecting a short networking script
at my Guerrilla Job Search seminars.

In every case, at least one person in the room gets a job lead -- in less
than 5 minutes.

Here's the four-part script that people are using to start networking
conversations by phone, with explanatory notes in parentheses:

1. "Hi, this is YOUR NAME! I'm at a training session and they told me to
call the most-connected person I know. That's you!"

(This gets you over the hump right away, by giving you an excuse to call.
Here, that excuse is me -- just say that somebody else told you to call.)

2. "I'm looking for a position as a JOB TITLE at a company like COMPANY #1,
COMPANY #2, or COMPANY #3."

(You have to think first, about what JOB you want and 3 COMPANIES you most
want to work for.)

3. "Who would you call if you were in my shoes?"

(You're asking someone to take ownership of your problem, by putting their
ego aside and thinking as if they were you. Simple psychology that's very
powerful.)

4. "Could I have their name and number?"

(Write it down. Hang up. Call that new person and drop the name of the
person you called first.)

For best results, use this script to call the most-connected person you
know -- the one person who seems to know almost everybody.

Here are three examples of how this has worked in my seminars:

1. Ellen in Minneapolis, MN, got a networking lead at the chamber of
commerce after calling a friend.

2. Greg in Fargo, ND, got a lead on a pharmaceutical sales job by calling a
friend.

3. Pete in Chanhassen, MN, got the name of an HR rep by calling a colleague
he had fallen out of touch with.

2) Use an Object as a Conversation Starter
Chris Russell, founder of JobRadio.fm, warns that a false sense of pride
can hurt your job search, recalling a friend who struggled mightily to get
hired. "He would never tell people that he was out of work, even his former
co-workers. I guess he was embarrassed."

Russell points out that, when it comes to your job search, you should look
for any excuse to start a conversation.

One such excuse may be the "Laid Off, Need a Job" wristband.

Described as an "attention getting conversation starter" by its makers, the
wristband retails for $3 and comes in bright yellow, with the message, "I
Need A Job."

The idea is, you put wear the wristband each day, people see it, ask about
your job search, and -- shazam! Instant networking conversation. More
information is at www.LaidOffNeedAJob.com.

Two other tactics I've seen are renting a billboard (pricey) and wearing a
T-shirt with your resume on it (no verifiable successes).

Now. How else could you get attention and start networking conversations?

Here's an idea: Stick a magnetic sign on the side of your car.

For less than $95, Kinko's can create one for you. Your sign's message
could be on two lines, like this:

Need Accounting Help?
HireShellyNow.com

Nobody wants to hire, but almost every business needs help, so don't use
"Hire me!" or "U-M Grad Will Work Cheap" as your headline.

The format I would follow is: "Need YOUR SKILL Help? CONTACT INFO."

Test several ideas on cardboard mockup signs and drive them past people, to
see if they can read your contact info at 25 or 40 miles an hour.

(Note: I practice what I preach -- look for my black SUV around the Twin
Cities with a magnetic sign on the side that says, "Got Work? My New Job
Hunt .com")


Do these conversation-starting ideas make you feel uncomfortable? Good!

Because, if you've been comfortable thus far in your job search, and you're
still unemployed, it may be time to leave your comfort zone and try
something new.


Kevin Donlin is co-author of Guerrilla Resumes. Since 1996, he has provided
job-search help to more than 20,000 people. Kevin has been interviewed by
The New York Times, Fox News, ABC TV, CBS Radio and others. To learn more
about how to create a Guerrilla Resume, visit
Cover Letter Examples
151-32500 South Fraser Way, Suite #290, Abbotsford, BC V2T 4W1, CANADA

Friday, December 18, 2009

Quality Recommendations on LinkedIn

LinkedIn Recommendations

Recommendations on LinkedIn are an important part of telling your story; but not just any old recommendation. What is needed are quality recommendations that talk about your accomplishments and contributions to your current and previous organizations.

Take the Lead

The best way to get a quality recommendation is to:
  • Write a quality recommendation for the person you want to recommend you.

  • Submit the recommendation to the individual.

  • Ask the person if you have addressed or made all the points they would like included.

  • Once you have provided the recommendation ask the individual to reciprocate with a recommendation for you.

  • When you receive the recommendation; review it and if you would like changes, you have opened the door with the process you followed writing the initial recommendation.

Give and You Will Receive

Receiving quality recommendations is typical of the Web 2.0 environment. First you give and then you will receive. The consideration and concern that you show in giving a recommendation will be returned many times over. Show those that you have worked with in the past that they are important. This process provides you with quality recommendations and builds or rebuilds your previous relationship.

Connect with me on:
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Smart Resume Writing System

Tuesday, November 24, 2009

Speed Networking - On Your Mark; Get Set; GO!

Speed Networking - Are You Ready?

Last week I had the opportunity to participate in a Speed Networking event and it was a great time and opportunity to meet others.

Who will benefit from Speed Networking: Job Seekers, sales people, small business owners, professionals, people who simply like to meet people, people who have a difficult time meeting people, are some that come to mind.

The truth of the matter is that we cannot do things and be totally successful on our own. We need the help and support of others and they need us. Speed Networking is an opportunity to expand your circle of friends and possibly make some long-term friendships.

I found the article below recently and thought you might enjoy hearing from Mr. Misner.

Speed Networking and Beyond

Ivan Misner: Networking
Speed Networking and Beyond
Launch yourself into a new circle of people waiting to talk to you.

By Ivan Misner June 28, 2007

Speed networking programs are showing up all around the world. These events tend to be a fun, exciting and effective way to make a lot of initial connections in a very different environment from the standard business networking meetings.

Speed networking programs generally involve people meeting each other one at a time for a short interval and then moving on to the next person in line. They are fairly structured in the way people queue up to meet. For example, one variation is to have two concentric circles of people. The individuals sit across from one another and after the set time period--generally one or two minutes--the outside circle of people gets up and moves in one direction around the circle until everyone has met.

As founder of the world's largest business referral and networking organization, you might not be surprised to learn that I have some definite opinions and ideas about how to best use speed networking as a tool for creating viable referral partnerships. First, I think speed networking is a great way to meet other business professionals in a short period of time. It's a good tool for business people to apply the "visibility" stage of the VCP Process TM--Visibility, Credibility, Profitability--that I mentioned in my past article, "Build Relationships that Last."

The potential downside to speed networking is if someone thinks this is "all" they have to do to network effectively. The key to making speed networking work, is to take those contacts and develop them over time into "credible" relationships that lead to "profitable" referral partners.
Some people have likened speed networking to speed dating. While there are clearly some similarities, there is also a subtle but significant difference. Speed dating is done to eliminate potential suitors and keep from wasting time on people with whom you share no common interests and no mutual attraction. The presumption is that you are going to follow up with only the ones you connect with during the exercise.

This speaks to why I titled this article "Speed Networking and Beyond." I don't feel speed networking can be used to its potential if you treat it as a means to eliminate potential referral sources. If you're already familiar with my material, you know how I feel about poaching at business events, looking for the big kill. Developing a strong referral base is about developing relationships with a variety of people, even when it seems you have nothing in common.

So how do you go about participating in a speed networking exercise with the proper focus to make the most of your time? Here are several points to consider:

1. Start with the end in mind. You're not there to bag the big one. You're not there to eliminate referral sources or referral partners. You're there to find ways to connect with each and every person you have the opportunity to sit (or stand) in front of for that one- to two-minute period.
If you view the speed networking exercise as a type of catalyst event (see my past article "Using Events to Gain Referrals"), you're already thinking with the end in mind. While you will not, realistically, become close friends with every person in the room, you're increasing your potential referral sources by meeting many people in one setting.


2. Conduct the exercise as a mini interview. Think in terms of what you can find out about the person you're meeting. That'll allow you to help further the goals of that individual. Forget about mining her database or trying to determine who she knows to further your goals. In working to mutually benefit one another, ask questions that'll clarify where and how you can best help your new referral source.

3. Make notes during the exercise. If you're not provided some type of contact card on which you can jot notes while in the exercise, be sure to use your own pad of paper to write down the information you discover. Be sure to note the person's interests and goals you could help achieve.

4. Follow up. If you don't follow up with those you meet during the speed networking exercise, you will only have succeeded in wasting your time--which is exactly what you were trying to avoid by attending the event in the first place. Collect the business cards of each person you sit with during the exercise. The magic happens after the exercise, in the weeks and months to come.

Set appointments with each person, not to convince them they need your product, but with the intention of becoming better acquainted, finding out what their needs are and how you can positively impact their lives. You'll realize the reason you went to the speed networking exercise in the first place: to develop more referral business.

I believe speed networking can work if it's done the right way. It can be a fun, energetic and dynamic way to further your own goals of having a thriving, successful word-of-mouth-based business.

Called the father of modern networking, Dr. Ivan Misner is the Founder of BNI and the senior partner for the Referral Institute. He has written nine books, including his recently released New York Times bestseller, Truth or Delusion? Busting Networking's Biggest Myths.

Saturday, November 14, 2009

Is LinkedIn Performing for You?


Getting Value from LinkedIn

Using LinkedIn can be an effective way for hiring managers, recruiters, prospective business partners, and prospective customers or clients to find us; if we do our part. LinkedIn is not a passive activity; we need to work at it. It is like anything we do; our LinkedIn presence will reflect the effort we put in.

This effort or lack of effort is also what readers of our profile see. If our profile is weak and incomplete; is it representative of our effort in other areas of our lives? What does that tell those that find us in a search?

With that said some people think that they would be better off without a LinkedIn presence. That way they will not have to worry about their presence. This is faulty thinking! Our LinkedIn presence, our viral presence is a necessity in today's world; it is a must have. Our LinkedIn and viral presence show that we are current on today's technology, that we accept and adopt change, and that we are willing to put ourselves out there.

Key Elements to Your LinkedIn Presence

To be effective using LinkedIn these basic elements must be present in your profile:
  1. The use of keywords.
  2. Use keywords in our current and past job titles.
  3. Personalize our profile.
  4. Have a professional (not necessarily professionally produced) picture.
  5. Use applications to represent who we are and what we can do.

If you are having difficulty with your profile or would like a professional review of your profile that is a service offered by UPPROACH. Contact us and let us help you make your LinkedIn Profile work for you.

Friday, November 6, 2009

Creating a Viral Network

The facts of networking and the value of connections

When you receive invites, do you respond? You do not necessarily need to accept every invite, but evaluate the invites to see how they may build and expand your network. You need to respond to grow your network.

Have you created a unique identity that will allow you to build your brand. If you search Google for your name and find 25 people on LinkedIn; you need to differentiate yourself.

If you search networks and cannot find your name; you have the ability to create and establish your identity however you want. You also need to look at the result and think about: where is your viral presence? If you want a viral presence you need to work at it.

Do you comment on questions or post your own questions in groups and on blogs? If you are trying to establish yourself and you have expertise you must let people know. You must create yourself as the expert.

Many sites allow you to have recommendations: what do they say? Often times they simply identify you as a good person; but there are no specifics as to why; you need strong recommendations! Start by giving strong recommendations and then asking the person how they liked it and if they would like you to change or add anything. Once done ask them to reciprocate and you can now coach them because they coached you.

Are you on LinkedIn and FaceBook? Do you use Twitter? These are important elements to your viral presence because of their high visibilty on the Internet with Google, Bing, and other search engines.

Do you have a website or blog? This is another place to establish your name and create a presence as an expert.

These are some of the techniques you can use to make your network work for you.

Tell me what you are doing?

Wednesday, October 21, 2009

Job Search - What Are You Attracting

In August I posted "You Are What You Attract". That concept, the Law of Attraction, was brought home to me recently when I presented a workshop on LinkedIn. One of the attendees talked about some of the inquiries he was receiving regarding employment and how none of those inquiries related to what he wants to do or has done in the past.

He is not the first person to encounter this; I have had many of these emails myself. When you receive them you just sit there in wonderment. You are trying to figure out what this individual is thinking and why they would send this information to you. I still have not figured it out completely, but I believe I am getting closer.

Many times it is just a random process or an automated emailing system that searches resumes. If it is one of those emails; there is not much you can do. If you are really searching for work you have few other choices than to put up with it and use the delete key when they arrive in your in-box.

Review Your On-line Presence

If you are being approached for things that are not of interest and do not apply; you need to step back. It is time to review your resume, your Web 2.0 application profiles, your website, your blog postings, your comments, your posted resumes, and any other "branding" that may exist to find out why you are getting these solicitations.

There is nothing worse than receiving a job posting for something completely unrelated and of no interest. Not just because it is a waste of time, but it is also disconcerting and makes you wonder why someone would even think of you for this type of position. These emails can also cause self doubts which are counter productive and take you off task. Put them aside and keep moving forward.

Granted there will always be some random opportunities presented because those people do not care about what you want and, more than likely, have not read your information. All they know is that you are out there and you are potentially or specifically looking for employment. To them that is an open opportunity to approach you: whether you are interested or not.

If the solicitations or opportunities are more specific or it looks like they have actually done some research; then it is time for the review. You need to look carefully at your information and try to determine what is giving people the incorrect impression. When you locate the confusing information you must clean it up.

Clarify Your Profiles and On-Line Presence

It is important that you create a consistent On-Line presence that clearly presents you and your skills. Each profile tells part of your story or reinforces parts of your story; you want to ensure that the story is consistent and clear.

Part of having a consistent On-Line presence is to distinguish yourself from anyone else that may have the same or a similar name. Having a consistent or at least readily identifiable picture with each posting is one way to accomplish this. Using a middle initial or middle name is another part of creating your brand.

Some of the confusion that could occur with potential employers could be the result of confusion between people of the same or similar name. You must differentiate!

Keep Your Information Relevant

Do not muddy the water with information that is confusing. Read the post "Does Your Resume Pass the So What Test on Wordpress?" This information is as valid for your on-line profiles as it is for your resume. Ensure that you are only posting information that helps to tell your story and clarify who you are.

Follow me on this blog so you are notified of all my new posts; just click the button to follow. Also follow me at Resumes with Impact where I post information specific to creating effective resumes.

You can sign up for my free newsletter, "7 Days to a More Effective Job Search" and download job and resume tips at Smart Resume Writing System.

Monday, September 7, 2009

Are Your Connections Diversified?

I was just reading email from Keith Ferrazzi from 2008 that talks about the type of connections that we have. The point that Keith is making is that oft times we create our network from people that are in the same industry, same Church, same city, or other similarities.

The problem with that practice is that you all know about the same opportunities and therefore your list of possibilities is limited. You need to connect outside your circle to develop a broad based network.

One of the first things that you need to do to expand your network is to put your prejudices on hold. Our prejudices cause us to jump to conclusions and potentially eliminate our best connections. In the LinkedIn world people identify themselves as LIONs or LinkedIn Open Networkers, meaning that they will connect with anybody.

We may not need to be that open, but it is a good example.

Last night I sat with my family and we watched the movie "Yes Man" with Jim Carey. As the movie starts Carey's character always says "No" when asked to do something. As a result his life is on a dead end course; no friends, same job forever, no relationships, people look past him, and basically he is a loser.

Eventually one of his few friends invites him to a "Yes" seminar, where he is challenged to answer "Yes" when asked to do something or a question is posed to him.

When he starts responding with "Yes" his life starts to change dramatically. The changes are a little questionable at first, but even those that appear to be questionable work out to be positives. By the time the movie ends Carey's character is friends with countless people and his life has totally changed.

When it comes to networking we need to say "Yes". I hear countless excuses for not having a network, but we need to take a page from "Yes Man" and break some new ground for ourselves. We must set aside our prejudices and judge people based upon their merits. You never know which contact is going to be your important connection.

Expand your circle of contacts; the reality is that your important connections will come from someone who knows someone who knows someone else. That's why when you are networking it is so important to ask the question of your connections, "Do you know someone that might know someone". It may seem hokey, but it actually works.

Happy Networking

Tom is a Career and Accountability Coach helping with career management, resumes, and networking. Sign up for his 7 Tips Series of Articles.

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