Saturday, November 14, 2009

Is LinkedIn Performing for You?


Getting Value from LinkedIn

Using LinkedIn can be an effective way for hiring managers, recruiters, prospective business partners, and prospective customers or clients to find us; if we do our part. LinkedIn is not a passive activity; we need to work at it. It is like anything we do; our LinkedIn presence will reflect the effort we put in.

This effort or lack of effort is also what readers of our profile see. If our profile is weak and incomplete; is it representative of our effort in other areas of our lives? What does that tell those that find us in a search?

With that said some people think that they would be better off without a LinkedIn presence. That way they will not have to worry about their presence. This is faulty thinking! Our LinkedIn presence, our viral presence is a necessity in today's world; it is a must have. Our LinkedIn and viral presence show that we are current on today's technology, that we accept and adopt change, and that we are willing to put ourselves out there.

Key Elements to Your LinkedIn Presence

To be effective using LinkedIn these basic elements must be present in your profile:
  1. The use of keywords.
  2. Use keywords in our current and past job titles.
  3. Personalize our profile.
  4. Have a professional (not necessarily professionally produced) picture.
  5. Use applications to represent who we are and what we can do.

If you are having difficulty with your profile or would like a professional review of your profile that is a service offered by UPPROACH. Contact us and let us help you make your LinkedIn Profile work for you.

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